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Iliaco 2000 kiosk
 by Jim Allman (founder),
when employed at Image Associates
solution:
Animated explanation of an innovative, optical high-voltage meter
client:
ABB (Asea Brown Boveri), a manufacturer of industrial equipment
our role(s): Concept development, art direction, illustration
The client was introducing an innovative optical product into a market
dominated by bulky but established competitors. They needed to quickly
explain its principles of operation to a key audience of engineers and
utility workers.
©1994
Image Associates, Inc.
The
Iliaco's design is based on the fact that strong electromagnetic fields
"bend" light, the so-called Faraday effect. It's a fairly simple idea,
but it normally requires a lot of hand-waving and imagination to communicate.
Jim designed a simple looping animation that showed how the device would
respond to changes in voltage.
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